Nordea labelled as “Best performer” in Sweden by D-Rating for its strong digital performance


In 2022, D-Rating is launching its Digital Labels which distinguish the best performing retail banks in terms of digital offerings and their implementation. These labels aim to highlight retail banks that innovate on offers and tools and invest in customer focused features.

Created in 2022 to enable its winners to communicate more widely on their digital performance, they are intended to encourage retail banks to improve their performance in terms of digital banking.

In 2021, D-Rating analysed the Digital Performance of almost 100 retail banks in Europe.

At the end of its 5th digital performance rating campaign, carried out based on data collected between October and December 2021, D-Rating distinguishes Nordea among the « Great performers » in Europe with a BBB+ rating, which also makes it the « Best performer » in Sweden.

Nordea stands out in particular for its remote appointment booking service, which is highly successful. More generally, Nordea’s real strength lies in the breadth of its offer and the digital access to it. Finally, its customer customisation features on the web and the application outperform the Swedish market.

« Nordea is a highly digital bank, with a broad offer accessible both on its mobile app and on the website without any real weaknesses and with superior performances on innovative features such as personalisation and appointment scheduling for example, » says Maria Hdid, senior analyst specialised in the Nordic region at D-Rating.

« We are very pleased to be recognised by D-Rating for our digital performance, it rewards the hard work done by our people and the investments done to improve our digital value proposition for our customers. Providing household customers with easy and convenient everyday banking and sound advice have been our goal. We worked hard to offer an omnichannel model to our customers which truly combines the best of our digital services and competent advisory, and this rating is a proof for us that we’re on the right path to confirm our spot as the digital leader in the Nordics” says Nordea Head of Personal Banking Sara Mella.

About Nordea

We are a universal bank with a 200-year history of supporting and growing the Nordic economies – enabling dreams and aspirations for a greater good. Every day, we work to support our customers’ financial development, delivering best-in-class omnichannel customer experiences and driving sustainable change. The Nordea share is listed on the Nasdaq Helsinki, Nasdaq Copenhagen and Nasdaq Stockholm exchanges.

About D-Rating (

Founded in early 2017, D Rating is the first agency to rate the digital performance of companies.

D-Rating provides all market participants (investors, financial analysts, fund managers andcompanies) with an independent rating of a company’s digital competitiveness that can impacttheir short and medium term performance.

Thanks to an innovative approach based on a data-driven methodology – including theanalysis of more than 800 indicators – D-Rating is already a standard in the financial servicessector.

In 2021, D-Rating extended its rating to the professional banking sector (France), and in 2022 itsactivity will be extended to the insurance sector.
A business intelligence service, mainly focused on innovation in the field of mobile applications,completes its offer.

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