As traditional banks have been increasingly focusing on digital to help curb customer drain to neobanks, digital performance must also be assessed in terms of value creation. This includes better retention by improving the experience through on digital channels, as well as expanding banking and insurance products available through said channels to help grow NBI. Digital performance rating agency D-Rating’s 2022 “Digital Proposal” stream shows that the this issue is already driving stakeholders.
Paris January 26, 2022
The Digital Proposition is the first of three areas D-Rating assesses to rate the digital performance of the banks it studies. It includes nearly 400 metrics related to customer journeys,contact channels, mobile app and web features, and clients’ ability to access value-added banking offers.
Focus on overall results
The year 2022 saw the fifth such annual assessment of nearly 100 European banks —traditional banks, historic digital banks and neobanks—mainly based in Germany, Belgium, France, Italy, Spain, the United Kingdom, Sweden, the Netherlands, Portugal and Poland.
Best national performance among banks assessed
Best national performance among banks assessed
The possibility of opening an account through a fully digital journey has become the norm in Europe.
Fewer than 10% of the banks assessed don’t offer a digital option for opening accounts, and 6% still require visiting and/or calling a branch to complete the process. Conversely, 84% of banks offer an entirely digital journey.
In addition, as mobile apps fast becoming the main link between customers and their banks, the former can now open their accounts through said apps at 48% of the banks assessed (in Poland and Benelux, in particular). Some players, like KBC or Intesa Sanpaolo, even allow potential customers to try out the mobile app with an account linked to another bank before making the switch.
European banks: “better” digital, not just “more” digital.
In terms of basic offers, for example, banks have begun offering customers the option of signing up for bank cards via their mobile app (68% of banks assessed) and opening to Junior/Family accounts—a great way to indirectly capture young customers (23%).
As for more committing products, customers can sign e-contracts on secured online sites in 84% of cases to open a savings account, 69% for a personal loan and 68% for home insurance.1
Moreover, start subscription through a mobile app is possible in 85% of cases for savings accounts, 60% for personal loans and 67% for home insurance.
The analysis also takes into account available tools to prepare an operation (e.g., simulators,estimates, dedicated contact channels) for various types of banking products.
Ultimately, the Digital Proposition’s assessment positions the various players based on their performance in terms of attraction (account opening score) and products digital offering (access to offering score).
Account opening score vs. Access to Offering score
D-Rating believes that creating value through digital means will evolve significantly in the coming months, and traditional banks or first-generation online banks may be in a more favourable position than neo-banks, which have long focused on attracting new customers.
That said, the agency also feels that banks will seek to expand the hybridization of their account opening journey to increase cross selling in involving advisors (in branch, but also remotely by phone or videoconferencing).
Analyzing the 2021 results will help distinguish groups whose strategy has already translatedinto NBI growth.
 For banks offering this product.
Actors are listed in alphabetical order, not according to their ranking
Germany : Comdirect, Commerzbank, Consorsbank, Deutsche Bank, DKB, Fidor, HVB, ING Germany, N26, Postbank
Belgium : Aion, Argenta, Axa Bank, Belfius, Beobank, Bpost Bank, Crelan, BNPParibas Fortis, Hello Bank!, ING Belgium, KBC, Keytrade
France : Banque Populaire, BforBank, BNP Paribas, Boursorama Banque, Caisse d’Épargne, CIC, Crédit Agricole, Crédit Mutuel, Crédit Mutuel Arkéa, Fortuneo, HelloBank!, HSBC France, ING France, La Banque Postale, LCL, MaFrenchBank, Nickel, Orange Bank, Société Générale
Italy : Banca Monte dei Paschi di Siena, Banco BPM, BNL, Credit Agricole Italia, FinecoBank, Illimity Bank, ING Italy, Intesa SanPaolo, Unicredit, Webank, Widiba
Spain : Abanca, Banco Sabadell, Banco Santander, Bankinter, BBVA, CaixaBank, Evobanco, Ibercaja, ImaginBank, ING Spain, Openbank
UK : Barclays, Halifax, HSBC, Lloyds Bank, Monzo, NatWest, Revolut, Royak Bank of Scotland, TSB
Netherlands : ABN Amro, Bunq, ING Netherlands, Rabobank
Portugal : Banco BPI, Banco Santander Totta, Caixa Geral de Depósitos, Millenium BCP, Novo Banco
Poland : Bank Millennium, Bank Pekao, ING Bank Śląski, mbank, PKO Bank Polski, Santander Bank Polska
Sweden : Danske Bank, Handelsbanken, Icabanken, Ikanobank, Nordea, SEB, Skandiabanken, Swedbank