Organisations need to embrace the digital revolution along 3 dimensions observable from outside :
Digital CX : Usage Status measures a company's impact on the main digital territories: Web, mobile applications, social media & connected objects
Digital CX : Digital Proposition measures the digitalizaztion level of a company's interactions with customers and prospects
Transformation Dynamics evaluates observable assets of the company reflecting its digital transformation capability and the current status of this transformation
A rating program includes the assement of competitors on this 3 dimensions. In 2019, rating programs were deployed in France Belgium and Spain on retail banks.